The advertising track at Loyola University New Orleans is perfect for students who want to channel their creative energy into dynamic and persuasive campaigns. The program offers a strong foundation in research methods and copywriting as well as giving students hands-on experience with innovative technology. Our advertising graduates are recognized by the industry for their sharp strategic minds and keen eye for design. Contact the sequence chair, Dr. Cathy Rogers, at crogers@loyno.edu for more information.
The advertising track includes the following curriculum:
Required courses:
- CMMN A260 Introduction to Layout & Design
- CMMN A310 Advertising
- CMMN A311 Advertising Copywriting
- CMMN A313 Media Planning
- CMMN A326 Research in Advertising and PR
- CMMN A334 Strategic Problem Solving in Advertising and PR
- CMMN A414 Advertising Capstone: Advertising Campaigns or A415 Advanced Ad Campaigns
- CMMN A316 Public Relations
- CMMN A335 Strategic Event Planning and Promotions
- CMMN A360 Advanced Layout & Design
- CMMN A354 Feature Writing
- CMMN A410 Nonprofit Communications
- CMMN A455 Media & Gender
- CMMN A400 Theories of Mass Communication
- CMMN A475 Environmental Communication
Plus one communication elective
Communication majors are limited to 40 credit hours in mass communication courses. A grade of C or better is required in all courses that are prerequisites to advanced courses.