Mission, Values & Competencies

Mission Statement

In the School of Mass Communication, we educate students in the Jesuit tradition to become intellectual, ethical and creative practitioners and leaders in the professions and industries of journalism and mass communication.

Vision Statement

Because journalism and strategic communication (advertising, public relations and visual communications) are essential to a well informed, engaged and socially just world, the School of Mass Communication at Loyola University New Orleans aspires to be recognized among the premier mass communication programs in the country.

Values and Competencies

  1. Understand and apply the principles and laws of freedom of speech and press, for the country in which the institution that invites ACEJMC is located, as well as receive instruction in and understand the range of systems of freedom of expression around the world, including the right to dissent, to monitor and criticize power, and to assemble and petition for redress of grievances
  2. Demonstrate an understanding of the history and role of professionals and institutions in shaping communications
  3. Demonstrate an understanding of gender, race, ethnicity, sexual orientation and, as appropriate, other forms of diversity in domestic society in relation to mass communications
  4. Demonstrate an understanding of the diversity of peoples and cultures and of the significance and impact of mass communications in a global society
  5. Understand concepts and apply theories in the use and presentation of images and information
  6. Demonstrate an understanding of professional ethical principles and work ethically in pursuit of truth, accuracy, fairness and diversity
  7. Think critically, creatively and independently
  8. Conduct research and evaluate information by methods appropriate to the communications professions in which they work
  9. Write correctly and clearly in forms and styles appropriate for the communications professions, audiences and purposes they serve
  10. Critically evaluate their own work and that of others for accuracy and fairness, clarity, appropriate style and grammatical correctness
  11. Apply basic numerical and statistical concepts
  12. Apply tools and technologies appropriate for the communications professions in which they work