At Loyola, we know that persuasive communications happens in both the advertising and public relations worlds and that's why we've put both under the strategic communications sequence. Students in the Strategic Communications Sequence study advertising and public relations with an emphasis on one of the two. Students take a core of courses including contention creation, layout and design, research methods and the campaigns capstone.
Overview of Courses
In addition to six core courses, students choose from discipline-specific electives to personalize the program. Following a track in advertising or public relations, the program truly can be tailored to your interests and goals. Here’s a sample of what you can expect to learn and do:
- Brand Lab
This student run agency offers real-world experience in public relations, design, photography and videography, social media, advertising, event and strategic planning by working with for-profit companies to create communication solutions. - Sports Promotion
Students learn promotions and marketing strategies used by professionals in the world of sports. Students examine the marketing of sports products, increasing media audiences, and live attendance as well as the selling of sports related products. From celebrity endorsements to sponsorships and partnerships, students will walk out with the tools they need to begin a career in sports communication. - Digital Communication
In this hands-on course students use tools such as Snapchat, Instagram, Wordpress, Avid, Facebook Live, and more to create campaigns and tell stories. Students learn critical thinking skills about the technology used to produce mass media messages in modern American society. They are introduced to visual theories as well as elements and principles of design. The digital communication student leaves this course versed in current media technologies with a critical understanding of its use in creating memorable and meaningful communication materials.
Curriculum
Advertising
The advertising track is perfect for students who want to channel their creative energy into dynamic and persuasive campaigns. The program offers a strong foundation in research methods and copywriting as well as giving students hands-on experience with innovative technology. Our advertising graduates are recognized by the industry for their sharp strategic minds and keen eye for design. Contact the sequence chair, Dr. Cathy Rogers, at crogers@loyno.edu for more information.
Public Relations
Public relations is an excellent track for students who want to develop professional communication skills and the expertise needed to facilitate mutual understanding among groups and institutions. Loyola's program offers a strong foundation in media, internal and external relations. Graduates excel in roles within businesses, government, hospitals, education, nonprofit and religious institutions. Contact the sequence chair, Dr. Cathy Rogers, at crogers@loyno.edu for more information.
Mass Communication Course Information
Communication majors are limited to 40 credit hours in mass communication courses. A grade of C or better is required in all courses that are prerequisites to advanced courses.
Find out more about the mass communication major: