Public relations is an excellent track for students who want to develop professional communication skills and the expertise needed to facilitate mutual understanding among groups and institutions. Loyola's program offers a strong foundation in media, internal and external relations. Graduates excel in roles within businesses, government, hospitals, education, nonprofit and religious institutions. Contact the sequence chair, Dr. Cathy Rogers, at crogers@loyno.edu for more information.  

The public relations track includes the following curriculum:

Required courses:

• CMMN A250 Journalism (formerly Beginning Reporting)
• CMMN A260 Introduction to Layout & Design
• CMMN A316 Public Relations
• CMMN A317 Writing for Public Relations
• CMMN A326 Research in Advertising and PR
• CMMN A334 Strategic Problem Solving in Advertising and PR
• CMMN A418 PR Capstone: PR Cases & Campaigns or A419 Advanced PR Campaigns

Choose two from the following:

• CMMN A265 Photography
• CMMN A266 Videography
• CMMN A310 Advertising
• CMMN A335 Strategic Event Planning and Promotions
• CMMN A360 Advanced Layout & Design
• CMMN A354 Feature Writing
• CMMN A400 Theories of Mass Communication
• CMMN A451 Media & the American Courts
• CMMN A410 Nonprofit Communication
• CMMN A455 Media & Gender
• CMMN A475 Environmental Communication

Plus one communication elective

Communication majors are limited to 40 credit hours in mass communication courses. A grade of C or better is required in all courses that are prerequisites to advanced courses.